Faculty’s performance revolution
Case study: A continuous feedback approach with Taito.ai
Customer
Faculty at a glance
- Headquarters: London, United Kingdom
- Employees: c.400
- Industry: Artificial Intelligence
- Focus Areas: Government, Energy, Life Sciences, Consumer, Defence
- Website: Faculty.ai
Faculty, headquartered in London, transforms organisational performance through safe, impactful and human-led AI. Faculty has over 10 years experience helping customers reap AI’s benefits whilst managing the risks. Founded in 2014 with a training programme to help academics become data scientists, Faculty now provides over 300 global customers with software, bespoke AI consultancy, and an award winning Fellowship programme. Their expert team includes leaders from across government, academia and global tech brands. They have raised over £40m from investors including The Apax Digital Fund, LocalGlobe, GMG Ventures LP, and Jaan Tallinn, one of Skype’s founding engineers
Summary
Taito.ai was piloted by a group of >70 individuals from Faculty, including people-facing, engineering, and client-facing teams during Autumn 2024. Based on feedback from the teams, Taito.ai was refined into a solution ready for rollout across the organisation.
As a result of the pilot, Taito.ai will empower Faculty to revolutionise its performance management by replacing rigid company-wide employee review cycles with a flexible, automated, year-round approach. Employees will participate in timely development discussions aligned with their start dates, fostering ownership of their career growth. This shift intends to enhance employee development but also reduce the administrative burden on managers, creating a balanced and efficient process across the organisation.
The challenge
Incremental improvements, such as increasing the frequency of cycles, would have only added to the workload for managers without truly empowering individuals. Faculty needed a continuous performance management process integrated into daily workflows—one that moved beyond quarterly email reminders to enable meaningful, ongoing development conversations based on relevant feedback.
"We set high expectations for our prospective performance management system. We wanted to create a process that truly drives high performance based around a continuous feedback culture, where constructive feedback is easily given, collated, and actively feeds into an individual's development. Taito.ai’s continuous approach to performance aligned with ours. The platform allows individuals to take accountability for their development by providing timely opportunities to discuss their growth throughout the year, and enabling performance conversations regularly. It gives managers clear insights and saves time, allowing them to prepare for these discussions in a personalised way."
How Taito.ai made a difference
Benefits for Faculty in practice
Seamless feedback collection
Taito.ai captures feedback directly within their internal communications platform, where feedback can be requested or offered in real time. Personalised and automated prompts ensure feedback is captured when it is most relevant, without solely relying on individuals to complete surveys.
AI-driven personal growth insights
Continuous feedback is synthesised into an up-to-date AI-generated profile that employees can access at any time. This personalised summary highlights strengths and growth areas, serving as a foundation for productive one-to-one conversations with managers.
Personalised development check-ins
As part of the performance review pilot with the People team, Taito.ai offered individuals and managers collaborative tools to drive growth conversations, including personalised agendas for 1-1 meetings, incorporating personal feedback insights and suggesting goals based on peer feedback and their manager’s review.
Eliminating recency bias
By collecting feedback year-round, Taito.ai helps Faculty avoid the pitfalls of recency bias during future performance reviews, ensuring decisions are informed by comprehensive, balanced insights that both managers and employees have discussed throughout the year.
In their own words
01
Vicki Marchington, Chief People Officer at Faculty
"Feedback is most impactful when given in real-time and regularly. Taito.ai fits into our workflows in a customisable way, ensuring feedback is captured on the spot, summarised, and easily reviewed during one-to-ones."
02
Team lead at Faculty
“Taito.ai streamlined my preparation for team check-ins, reducing preparation time while making the meetings more efficient and targeted. I'm excited to see what comes next.”
03
Individual Contributor at Faculty
“Taito has made me view feedback in such a positive light. It's not a daunting concept and it's effortless. Taito has given me the opportunity to both give and receive real time feedback, rather than waiting for a review where feedback can sometimes lose its relevance over time. The feedback I receive either reassures me that I’m on the right track or helps me make adjustments when needed. I found the feedback I received for the last performance review incredibly helpful and the summary it generated was spot on.”
04
Individual contributor at Faculty
“Because of the nature of my role, I often work with people for a short period and then may not collaborate with them again for a long time. Before Taito, requesting feedback during performance reviews was challenging – by the time six months had passed, much of the input felt distant. Taito changed that by allowing me to request feedback in real-time, based on my meetings making it quick and easy for colleagues to share their insights. At performance review time, all this feedback is collated into a succinct summary, giving me and my manager a well-rounded reflection of my progress over the last quarter.”
What's next?
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