Din Psykolog: Building a positive feedback culture from the scratch with Taito.ai
How Din Psykolog trialed and implemented Taito.ai to foster continuous feedback
Customer
Din Psykolog at a glance
- Headquarters: Stockholm, Sweden
- Employees: ~100 (HQ: 18, Psychologists: ~80 remote)
- Industry: Mental Health Services
- Website: dinpsykolog.se

About Din Psykolog
Din Psykolog offers accessible, high-quality psychological care through its network of licensed psychologists, serving clients online across Sweden. By combining professional expertise with digital convenience, Din Psykolog aims to remove barriers to mental health services, making therapy more available to those who need it most. The company is currently in a high-growth phase, scaling its HQ team while managing a large, remote network of psychologists.
Summary: From ad-hoc feedback to continuous feedback automation
Din Psykolog, a fast-growing online psychology platform, is on a mission to make mental health services more accessible and effective. As the company transitions from startup to scale-up, CEO & Founder Ramzi Jelassi faced the challenge of keeping the HQ team aligned, motivated, and supported during rapid growth.
After meeting Taito.ai and resonating with its promise of continuous feedback AI for performance enablement, Din Psykolog introduced Taito.ai’s automated feedback prompts to the entire HQ team. The tool has already helped the company foster a strong feedback culture, increasing both the frequency and quality of exchanges—especially positive feedback—while laying the foundation for more structured performance processes.
The challenge: Creating a scalable feedback culture in a fast-paced startup
At Din Psykolog’s current stage, leadership is evolving: managers are shifting from being individual contributors to managing teams, while CEO Ramzi Jelassi is gaining more layers between himself and many employees.
Before Taito.ai, feedback happened inconsistently—often only when prompted by formal discussions. The risk was clear: in a high-pressure startup, it’s easy to focus solely on problems, leaving positive reinforcement behind. Ramzi wanted a simple, low-effort way to ensure continuous feedback—both constructive and positive—flowed regularly, without adding heavy admin work or overwhelming managers.
"It’s so easy to just focus on working hard, especially in a startup. There’s always something to improve. But it’s important to also give positive feedback—to actually acknowledge and energize each other. With Taito, we created a feedback culture without adding extra admin or manual work."
How Taito.ai made a difference: Creating a feedback culture from scratch
Benefits of implementing Taito.ai at Din Psykolog
Feedback prompting that drives action
Even in its early rollout, Taito.ai’s continuous feedback automation proved effective. When prompted, team members took the time to give and request feedback—something they often skipped otherwise.
Ease of adoption for a busy team
Taito.ai’s low-friction setup, guided by the Taito.ai team, meant HQ could start small without committing to large-scale process changes upfront.
Fostering a positive feedback culture
By making it easy and natural to share recognition, Din Psykolog reinforced morale and team connection—critical for a growing company balancing speed and wellbeing.
Early results: Measurable improvements in feedback culture
- Higher frequency of feedback — Automated prompts nudged the team to give feedback regularly, rather than waiting for formal moments.
- More positive reinforcement — Increased recognition boosted energy levels across the team.
- Stronger cultural alignment — Feedback now complements OKRs and one-on-one check-ins, creating a more complete performance picture.
"It’s great that you’re almost ‘forced’ into giving and receiving feedback. It means it actually happens, instead of being something we just talk about doing."
"It’s so much easier to give and receive feedback now. Without the tool, you have to find the right moment and bring it up yourself—now it’s automatic, expected, and part of how we work."
Looking ahead: Expanding continuous feedback AI into full performance enablement
Din Psykolog is planning to introduce structured performance evaluations for the HQ team in the next six months, while continuing to expand its feedback culture through automation. Ramzi sees potential in Taito.ai’s upcoming features—particularly AI-driven goal setting, more advanced performance tracking, and step-by-step onboarding flows that match processes to company stage.
“If you can make it so easy that I just click ‘yes’ to add the next step, I’ll do it. The smaller the bite, the easier it is to eat.” Says Ramzi Jelassi. And that's what the Taito.ai team is aiming to build next.
Read our other case studies
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