Din Psykolog: Building a positive feedback culture from scratch with Taito.ai

How Din Psykolog trialed and implemented Taito.ai to foster continuous feedback and strengthen team connection.

Din Psykolog at a Glance

• Headquarters: Stockholm, Sweden
• Employees: ~100 (HQ: 18, Psychologists: ~80 remote)
• Industry: Mental Health Services
• Website: dinpsykolog.se

About Din Psykolog

Din Psykolog provides accessible psychological care through a network of licensed psychologists serving Swedish clients online. The organization combines professional expertise with digital convenience to reduce mental health service barriers. Currently in a high-growth phase, the company scales its headquarters team while managing a large distributed network of psychologists.

The Challenge

At Din Psykolog’s growth stage, leadership was evolving—managers transitioned from individual contributors to team leads, while CEO Ramzi Jelassi gained organizational distance from many employees. Feedback occurred inconsistently, typically only during formal discussions. In the startup’s high-pressure environment, positive reinforcement lagged behind problem-focused feedback.

The Solution

After meeting with Taito.ai, Din Psykolog deployed automated feedback prompts company-wide. The implementation helped establish a robust feedback culture, increasing exchange frequency and quality—particularly positive recognition—while establishing groundwork for structured performance processes.

“It’s important to give positive feedback—to acknowledge and energize each other. With Taito, we created a feedback culture without adding extra admin.”

— Ramzi Jelassi, CEO & Founder

Implementation Benefits

Feedback Prompting That Drives Action

Automated prompts encouraged team members to give and request feedback consistently, addressing their previous tendency to skip informal feedback exchanges.

Ease of Adoption for Busy Teams

Low-friction setup allowed the headquarters to scale gradually without committing to large-scale process changes immediately.

Fostering Positive Feedback Culture

Easy recognition sharing reinforced morale and team connection—critical for balanced growth and employee wellbeing.

What the Team Is Saying

“It’s great you’re almost ‘forced’ into giving feedback. It means it actually happens, instead of being something we just talk about.”

— Individual Contributor

“It’s easier to give and receive feedback now. Without the tool, you find the right moment yourself—now it’s automatic, expected, and part of how we work.”

— Team Lead

Early Results

• Higher feedback frequency — Automated prompts nudge regular exchanges
• Increased positive reinforcement — Boosting team energy levels
• Stronger cultural alignment — Complementing OKRs and one-on-one check-ins for comprehensive performance visibility

Future Direction

Din Psykolog plans structured performance evaluations for headquarters staff within six months while expanding automation. Leadership sees potential in AI-driven goal setting, advanced performance tracking, and modular onboarding flows matching specific organizational stages.

“If you can make it so easy that I click ‘yes’ to add the next step, I’ll do it. The smaller the bite, the easier to eat.”

— Ramzi Jelassi, CEO & Founder