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Building a performance management process from scratch at Synthflow

Taito Team ·
Building a performance management process from scratch at Synthflow

Building a performance management process from scratch at Synthflow

How Synthflow introduced 1:1s, continuous feedback, and quarterly reviews through Taito’s Slack-native performance management software.

Synthflow at a Glance

  • Headquarters: Berlin, Germany
  • Employees: ~70 (with fast-growing ambitions)
  • Industry: Artificial Intelligence / Voice Automation
  • Website: synthflow.ai

About Synthflow

Berlin-based AI startup Synthflow was founded in 2023 by Hakob Astabatsyan, Albert Astabatsyan, and Sassun Mirzakhan-Saky. The firm provides a no-code platform for Voice AI Agents handling appointment scheduling and customer support. By mid-2025, Synthflow supported over 1,000 customers, powered 45+ million calls at 99.9% uptime, and raised $30 million in funding.

The Challenge

When Mia Klobucher joined as Head of People, Synthflow was scaling quickly but lacked performance management structure. The company needed lightweight, Slack-native solutions for a technical workforce.

“When I joined, Synthflow was just beginning to formalize its performance process. Taito helped us establish the essentials—1:1s, feedback, and reviews—quickly and without extra admin.”

— Mia Klobucher, Head of People

How Taito.ai Helped

Simplicity

A lightweight solution that avoided the complexity of legacy tools.

Structure

Implemented quarterly reviews, weekly continuous feedback, and regular 1:1s within weeks.

Adoption

Slack integration kept workflows seamless and unobtrusive.

Accountability

Centralized documentation of performance conversations.

“I’ve used bigger HR platforms before, but they’re clunky and overbuilt for a company at our stage. With Taito, I got the essentials we needed.”

— Mia Klobucher, Head of People

Results

Three key improvements emerged from implementing Taito:

  1. Performance management routines — Weekly feedback, 1:1s, and quarterly reviews became standard practice
  2. Stronger accountability — Documented conversations created clear records
  3. Frictionless workflows — Slack-native approach minimized disruption

What Employees Are Saying

“Everything comes through Slack, even quarterly reviews. It’s clear what to do and when, and it doesn’t interrupt my workflow.”

— Individual Contributor

“Before, I’d scroll through threads to piece feedback together. With Taito I get a snapshot of my team, and when quarterly reviews come around it’s all in one place.”

— Team Lead

Future Direction

Synthflow aims to evolve toward AI-driven processes:

  • Expand peer-to-peer feedback loops
  • Enhance 1:1s with structured coaching prompts
  • Improve reviews with AI-generated insights

“We’ve doubled headcount in six months. Taito has given us a framework that grows with us, from continuous feedback to quarterly reviews.”

— Mia Klobucher, Head of People